This is a little entertaining book about typography. It shows a lot of fonts and tell you when to use them. It was nice to see Fruttiger — a sans serif font — mentioned as the ‘Corporate Type Face’. Especially as on of the biggest corporations I work with used it for long as corporate font. The book is not too technical, so people knowing alot about type shouldn’t read it as its way too basic. It gives lots of examples and is really visual! It was a nice visual introduction to type, but nothing more.