Finished this book some time ago and it was fun to read. It explains interactions between people and how small things can make the difference. Especially what kind of people do need to be involved to get big things happening! Its about the concept of three different types of people: “Connectors”, “Maven” and “Salesmen”. The connectors are the people with a large social network. Mavens are the people who like to pass information on but are also knowledgeable about a lot of things. This is the word of mouth kind of information floating around. And the salesman adept at persuading the unenlightened.
The book is probably a must read for all marketing people. How to get your articles in the mainstream and make them ‘wannahaves’ must be really important for these type of people.