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Made to Stick: Why Some Ideas Survive and Others Die; ISBN: 978-1400064281
January 8, 2008 | Comments (0)
by Chip Heath and Dan Heath
A fantastic and entertaining book about how to communicate ideas so they stuck in peoples minds. If you start reading, you’ll finish it soon. In essence, “Making things Stick” it is just about a few keywords: Simple, Unexpected, Concrete, Credible, Emotional and Story telling… A five star!
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