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Purple Cow; ISBN 159184021X

March 22, 2007 | Comments (0)
Transform Your Business by Being Remarkable

This is a remarkable marketing book by Seth Godin. It is about the fact that advertising for new products does not work anymore nowadays. Consumers are able to tun advertising almost completely off. And the killer products are remarkable products instead of products heavily advertised. Its shows numerous examples about what existing companies did. But don’t be disappointed when you do not find the recipe for your company.


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